11:43 PM

I have a few things on my list of "what do I want to do with my time here on this earth". The second item on that list is: helping the non-profit and public sector connect with their audience, and solve REAL human problems. 

I have seen first hand the struggle of regulations, red tape, working in large committees,  lack of funding and resources of this sector, it can feel like an uphill battle to create change and impact in the system. I am proud to say that I am one of the leaders of a voluntary program that I hope last a long, long, LOOOOOONG time. I believe it has the potentially to create a lasting change in the mindset of leaders to problem-solving and build solutions with empathy.


Is the brain child of a Corina Paraschiv. We met in an online class hosted by IDEO U last summer. We were allowed to browse through other's peopler's projects in the class, and here's caught my eyes. She used words like: CHANGE, DO GOOD, NO PROFITS. EMPATHY. Basically, the same message that have been ruminating in my mind for years. I was lucky enough to start working with her in the Summer of 2016, and after trials and set backs, it's coming to life.

Design Thinking Montreal is  volunteer-based platform promoting innovation for communities. We bring together Design Thinking experts sharing their knowledge, community leaders and volunteers seeking to apply their creative-thinking skills for good.

The mission of Design Thinking Montreal is to connect community leaders, with the people in the community who are passionate and compassionate, working together  with the goals of solving problem the people in the community have experienced. Basically with the design thinking workshop you get the chance of being part of creating  impact, and a possible change in the social services Montreal has to offer. 


Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO

Design Thinking is a core element of the strategic marketing model I have built, and have been using with my clients. I believe that it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward to create more authentic connections.  Basically, it's the step by step process for building something with somebody else in mind.  


Design Thinking Montreal will be hosting free workshops around Montreal where we teach a human-centric approach to problem-solving. 

Our first initiative is Thursday, April 20 at 5 pm where we will be facilitating a crash course in Design Thinking. Partnering with Ste-Justine Hospital we will be working to solve the problem of families navigating the hallways. You don’t need to bring anything but your big beautiful brain, and $3 to cover prototyping materials.

We are always on the look out for people from all walks of life to participate in the workshops, as well as any experts out there with a human-centric approach to business to donate their time.
Together we can start #BuildingBetterBrands

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