SSENSE “shoppable” music video

Montreal boutique just launched the very first “shoppable” music video – a site with the opportunity to buy the clothing being worn by the featured artist. The song is kinda awesome as well.

Check out the article via http://societeperrier.com/

SSENSE Launches World's First Shoppable Music Video Starring Iggy Azalea

First Virtual Store in Korea!

World's First Virtual Shopping Store opens in Korea. All the Shelves are LCD Screens. User Choose their desired items via the LCD screen and checkout at the counter in the end to have all their ordered stuff packed in Bags.

Photos and article via Bit Rebels

Marketing future: Catvertising

Noob Guide to Online Marketing

Unbounce – The DIY Landing Page Platform

Beautifully made!
via unbounce.com

O.B. Tampon's Video Appology TO YOU

Got to love it when a brand is wise enough to take a problem and turn it into an opportunity to communicate with consumers. A distribution problem last year meant that OB Tampons (Johnson & Johnson) were not available everywhere. To regain trial they are providing coupons of for the product (nothing special there right?), with a personalized apology to each consumer.

The consumer typed their name into the web site, and an over exaggerated (which makes is quite enjoyable) personalized music video is song to you. I have an uncommon name, which is usually mispronounced, making me a little skeptical of the quality of this video before I even tried it.
Surprisingly the personalization was seamless, it seemed like the video was created for me....I also really enjoyed having my name sung to me. What a great way to connect to consumers online (by placing them within the interaction) and generating trial (yes, I downloaded the coupon at the end).

I have tried it with both male and female names and it looks likes only female names work with the video...way to target the audience.

Try it out for yourself:
http://www.obtampons.ca/apology/

Paper Wedding

I thought I would show off a little, and post photos of the wonderful paper decor we used for our wedding this September (some items bought on www.etsy.com, some we made). The idea to use paper came about for two reasons: 1. As a former designer I have always had a love for paper. 2. We fell in love with our venue and needed to be economical everywhere else.
Enjoy!

Connecting Brands to the Consumer by Doing Good

How do you create a connection with a consumer? I have read what feels like a million branding books, blog sites, white papers that all explain the same conversion tunnels to fulfilling the needs of a consumer. But how do you make someone feel something for a brand identity? A real emotional attachment (proud to be connected to this brand), and share this information with everyone, any way they can.
I asked myself "what do my friends share with each other when it comes to a product/brand"?. Yes, when a new innovative product comes out with fancy bells and whistles it does create a buzz. So the quality and the features are huge. But, I have noticed more conversations focusing on when a brand is using their powers for good. We are drawn to brands that have added to their marketing strategy an investment in creating social awareness and helping out the world in some part. As a consumer I like being linked to these brands because I feel that I am taking action, and part of the solution (even thought it is a small part).

Here are a few good examples of brands proud to align their identities with a cause:
We have all seen the wonderful holidays ads Coke runs every year with the polar bears. This year Coca-Cola has developed white Coke cans in support of white polar bears and the World Wildlife Foundation or WWF. The white Coca-Cola cans are part of a marketing campaign aimed at protecting white polar bears and polar bear habitats.


The Cadbury Bicycle Factory’s mandate to build and send bicycles to school children in Ghan. Unlike in North America bicycles represent more than a way to have fun outdoors or a way to get some exercise. Bikes provide a much-needed mode of transportation to move food, water, and people and especially to give children access to education.


Finally there is Toms, a brand that embodies social change. TOM was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One.


I will be the first to admit that I am a consumer. I am drawn to advertising, and love to shop. But it's nice to feel like I am shopping with meaning when I can. Check out Giving Brands also if you are like me.

BRILLIANT!

As some one who has been job hunting for quite some time using traditional methods (sending out CVs, portfolio samples, cold calling, etc) with out success I have started looking at more creative ways to get the attention of the firms I am interested in.
During my research I found Alec Brownstein and his brilliant idea of using Google to attract the attention of art directors in NYC. Not only did he get a job, but he has also won awards for his creative self promotional piece.



Watch out Montréal, my brainstorming has begun and I will find my brilliant idea that will set me apart.

Portfolio Night 8 - May 20, 2010

Creative directors open their doors to give advice to the next generation of creatives. In Montreal the event will be hosted by BOS.
Tickets are on sale now for $35

Design Vernissage 2010

Every year the graduating students from the Design program host an exhibition of their work. This year's event is under the theme "Pack Up."
The launch will be Wednesday, May 5 at 6 pm
Plier Bagage
Centre de Design de l’UQAM
1440, Sanguinet, métro Berri-UQAM
6 - 9 may 201012 - 6 pm
Free Entry

Dawson College Design Exhibition
Shift
June 2, 2010 at 5:30pm Dawson Graphic Design Graduating students
Exhibition from Thursday June 3 (my birthday) - June 8, from 10am - 6pm
Closed Sunday

4001 de Maisonneuve West
Westmount Quebec
Free Entry

Concordia University’s Graduation Show 2010

April 30^th, 2010 from 5pm – 11pm

FoFa Gallery Concordia University

EV building

1515 St. Catherine West

Montréal, Quebec