The Ted Talk of veteran investigative journalist, Sharyl Attkisson breaks down the phenomenon of astroturf…..the creation of fake “grassroots movements” and the manipulation and distortion of media messages, especially on the Internet.
I am calling all influencers, startups, brandmanagers, entrepreneurs, bloggers, content creators, writers: you hold the power to change the conversation. Create content with integrity. Remember to state your source.
As a client said to me yesterday while we discussed the role of influencers in content marketing: “just because I really love food doesn’t make me an expert enough to open a restaurant”. Stand in your truth people, its' hard but your audience is looking for authentic thought leaders we can trust.
The video above is one piece of the NY Times life long mission from to delivery high quality content. You can read more about the ad campaign here as they work with Droga5 as they spread the word. I love seeing advertising do good, and content with integrity.