5:58 PM


Like a moth to a flame, I am drawn to events filled with like-minded peeps wearing lanyards with our names badly printed on them, holding glasses of free booze, ready to connect and build together.
I get a lot of newsletters that include the networking events happening around Montreal.  I have I have been asked by most of my clients to keep them up to date on these events.
I will be curating monthly list for my hometown. Here is what I’ve found for end of April, and May 2017.
Please get in touch with you find an event where fellow entrepreneurs, hustlers, business owners, freelancers may find interesting

Thurs. April 13, 2017
6:30 PM- 8:00PM
WeWork Place Ville Marie  3 Place Ville Marie, Suite 400, Montreal, QC H3B 2E3
Thinking about starting or promoting your E-commerce business and don't know where to start? We know it can be difficult, You can read all the articles and books out there OR hear it first hand from the founders of Marcheelm and Frenzr. 

Wed. April 19, 2017
 8:30 AM – 4:00 PM
Gare Dalhousie 417 Rue BerriMontréal, Québec, H2Y 3E1
Dans un univers concurrentiel féroce, les marques doivent se distinguer auprès d’un consommateur de plus en plus exigeant. L’expérience est ainsi devenue le nerf de la guerre de celles qui souhaitent engager les clients. Personnalisation, qualité de la relation et loyauté constituent d’autres aspects que les annonceurs doivent peaufiner.

Wed. April 19, 2017
6:30 PM to 8:00 PM
La Gare5333, avenue Casgrain 102, Montréal, QC 
The Wagon Talk is an informal networking event that let founders, accelerators and other important players in the local startup scene get together with future entrepreneurs to share their successes and failures.
Le Wagon Montréal is honored to have Frédéric Morin-Bordeleau, cofounder of MR-63 ,as our guest speaker for our next Wagon Talk. 

$3 for materials
Thu, April 20, 2017
5:00 PM – 7: 00 PM
CHU Sainte-Justine 3175, Chemin de la Côte-Sainte-Catherine, Montréal, QC
Be part of an innovative group of health professionals and creative minds from the public who will contribute their talents in a Design Thinking activity. Based on creativity, observation and empathy, Design Thinking will allow teams to explore an area of opportunity and to prototype solutions for the families visiting the hospital.

Sat, 22 April 2017
10:45 AM – 5:00 PM
Loft 108 377 St Paul W. #200 Montreal, QC H2Y 2A7
A full day workshop on April 22nd called, Feeling Myself: Mastering the Art of Self-Love - honestly, this is going to be pure magic! A line up of beautiful speakers (including yours truly), lunch by Le Kitchen, juices from JOYS of Living, a one hour yin yoga practice and some gift bags that are shaping up to be quite awesome.

21-23 April 2017
3 Full Days
3day experience including yoga, nature, creative workshops…..this may be exactly the type of event that will kick start your “flow state”.
Le Braincamp est une expérience créative immersive unique en son genre. Pendant une fin de semaine, une quarantaine de participants se retrouvent en pleine nature afin d'échanger, apprendre et développer leurs cellules créatives. 
Sunday, April 23  2017 
11:00 AM - 1:00 PM
Cinéma du Parc 3575 av. du Parc, Montreal, Quebec H2X 3P9
Come discover the new work from participating YouTubers at our very first, open public event. Get a sneak peak from their upcoming YouTube videos and an exclusive meet-up with the creators. For #YouTubeMTL members, entry is free thanks to your access code. If you want to become a member, you can do it here:

Tue, April 25, 2017
6:30 PM – 8:30 PM EDT
YES Montreal 666 Sherbrooke Street West 7th Floor Montreal, H3A 1E7
YES offers a 3-part workshop series, attended either consecutively or individually, which explores the next generation of business known as Social Entrepreneurship; a business concept that provides innovative solutions to address social issues and growing environmental concerns.

Dynamic/MTL Vol. 11: Table of Contents - Editorial Today
Tue, April 25, 2017
5:00 PM – 8:00 PM EDT
Centre Phi  407 Rue Saint Pierre  Montréal, QC H2Y 2M3
April 25th for the 11th edition of Dynamic/MTL, which features Caroline Issa the CEO of Tank Group, who has been sought out by brands like Norsdtrom and Hugo Boss (to name a few) for her editorial expertise. She will be joined by Caroline Lavergne, the editor-in-chief at C2, a global conference at the crossroads of commerce and creativity. Our final panelist is Catherine Métayer the editor-in-chief of BESIDE, and cofounder of the curatorial project Collectif Blanc.
We’ll learn how these editorial leaders in their respective fields navigate a cross-platform world, and operate at the intersection of content and commerce. The panel will discuss the future of publishing and editorial in the age of shifting formats.

Wed. April 26, 2017
6:30 PM
WeWork - Avenue 1275 Avenue des Canadiens-de-Montréal, Montreal, QC 
Who should be a co-founder instead of just an employee? How do I find good candidates and how can I know that they would be a good fit? How can I evaluate a skill set that I don't understand? All of these questions - and more - will be answered in this event.

Wed. April 26, 2017
6:00 PM to 9:00 PM
Notman House 51 Sherbrooke St W, Montreal, QC 
Join the startup community on Wednesday April 26th. No speakers, no agenda, just great people, and some good drinks :)

My Brand Detox LIVE EVENT! 
Wed, 26 April 2017
9:30 AM – 11:30 AM
Lemonade Co-Workspace 1350 Mazurette #224 Mtl, QC H4N 1H2

Cleanse Your Business, Your Life and Youself of all things that don't serve you.
Find time to grow your business
Nurture your body, mind and soul
Find your work/life balance

During this event we'll explore three areas of your life to help you keep a work/life balance. We'll explore the meaning of overwhelm as well. You'll have worksheets to take with you. It's an important process before we dive deep into building a brand that sells which will be coming very soon!

Early Bird: $10 + fee
General entry $20 + $1.30 fee per person
Students : $10 + $0.95 fee per person (student ID required)
Enterprise : $62.70 4 tickets for the price of 3

Wed. April 26, 2017
6:00 PM - 8:30 PM
WeWork Ground Floor Lobby 3 Place Ville Marie, Montréal, QC
Speaker will be Vin Clancy, a professional growth hacker. Vin’s subject will be: “Where growth hacking goes next: 100 hacks to increase revenue for your company.” As more companies need to make revenue, how can growth hacking be used to help companies who need revenue, not users? Growth hacking’s “enfant terrible” visits Montreal for the first time ever to give the Canadian debut of his brand new growth hacking talk.
If you’re an entrepreneur, founder, or responsible for sales/marketing in your company, you will love this.

Wed. April 26, 2017
8:30AM – 3:30PM
Gare Dalhousie 417 Rue Berri Montréal, Québec, H2Y 3E1
Les milléniaux sont hyperconnectés. Au Canada, 86% des 18-34 ans utilisent leurs téléphones pour accéder à Internet et 66% sont actifs sur les réseaux sociaux (source: Numéris). Consommateurs – de médias – d’immédiateté avertis, ils attirent l’attention de tous, car ils représentent plus 170 milliards$ de pouvoir d’achat dans le monde (source: Ipsos). Il est donc essentiel de comprendre ceux qui représentent plus d’un tiers des Canadiens, afin d’élaborer des stratégies en conséquence et de toucher ce segment de marché prolifique.

Wednesday, April 26
6:30 PM – 8:30 PM
YES Montreal 666 Sherbrooke Street West 7th FloorMontreal, Quebec H3A 1E7
As an artist, you need to have a strong online presence, and one way to reach out to a wider audience is through Facebook Ads. This workshop will help you to create a solid Facebook marketing campaign. You will learn how to target the right people and use measurement tools to make sure the money you invest, gives you all the benefits.

Admission générale: 5$
Sunday, April 30 at 10 AM - 5 PM
UQAM Pavillon Sherbrooke (SH) 200, rue Sherbrooke Ouest, Montreal, Quebec H2X 3P2
La beauté et la force de l'humanité résident dans la diversité qui la compose. La diversité humaine est vaste et comporte plusieurs dimensions. L'intelligence cognitive n'en fait pas exception. Il n'existe pas de manière unique de penser, de concevoir, de percevoir le monde qui nous entoure. Tout comme la diversité ethnique, culturelle, sexuelle et biologique, la diversité cognitive enrichit la société et est essentielle au développement des êtres vivants.


Tue, 2 May 2017
6:30 PM – 8:30 PM
YES Montreal 666 Sherbrooke Street West 7th Floor Montreal, Quebec H3A 1E7
Mission statements, vision statements, elevator pitches? Sure! Entrepreneurial businesses are driven by vision and high aspirations. But, the only way to stay relevant and make sure that your business meets the demands of your customers in today’s global environment, is to adapt and re-adapt. So how do you make change part of the culture and have your investors, your board, and your employees buy into the overarching mission?

SOLD OUT (but cross your fingers, I was talking to the organizers and they may have found a larger venue)
Tue, 9 May 2017
5:30 PM – 9:00 PM EDT
Notman House 51 Rue Sherbrooke Ouest Montréal, QC H2X 1X2
They are in search of a larger venue, fingers crossed that they find one before the date, and they open the doors for more people.
Join the waitlist and you will be notified if a spot becomes available. 

Tue, 9 May 2017
6:30 PM – 8:30 PM 
YES Montreal 666 Sherbrooke Street West 7th Floor Montreal, Quebec H3A 1E7
This looks interesting for all the aspiring #bossladies out there, a group of fantastic panelist to speak on the struggles and successes of entrepreneurship for women.
Arielle Beaudin,Co-founder and President
Lis Suarez-Visbal, Founder and President of FEM International and Ethik
Despina Sourias, Entrepreneurship Officer and Co-founder of Glambition
Jennifer Roberge, Founder of The Eczema Company Plus Montreal Mompreneurs

$10 to pay for food
Friday, May 12
8:00  PM
5891 Rue Sherbrooke O, Montréal, QC H4A 1X6, Canada
Networking event hosted by one of my favorites Montreal Bosses Samatha Kris
Join the Bossing Up community at our family for dinner.  This one is particularly special, it's S.K. & Co.'s 1st birthday party! And will be catered by fellow boss and chef extraordinaire, Chris Kassab of Simple Gourmet. BYOB

Talks to inspire you under the theme: CULTIVATING THE FUTURE
Hosted this year by my good friend Christine Beaudoin
Monday, May 15 2017
7:00  PM - 9:30 PM
1395, boulevard de la Concorde Ouest, Laval, Quebec H7N 5W1
TEDxLaval brings together 6 thinkers who will become speakers for 18 minutes or less, and who will address engaging topics under the theme of our second edition: Cultivating the Future. Also, some great live performances! 

Wed. May 17, 2017 
8:30 AM -  4:00 PM
 Société des arts technologiques 1201 Boul. St-Laurent  Mtl, Qc H2X 2S6
La technologie change les comportements, mais pas les besoins des humains. Pour les marketeurs, celle-ci est synonyme de multiples nouvelles possibilités. De la réalité virtuelle à la robotique en passant par l’intelligence artificielle, cette journée de conférences fera le point sur les plus récentes innovations technologiques de l’industrie.

Before May 5, 2017 $99.00
Thur. May 18, 2017
8:00 AM – 10:00 AM

Cinémathèque québécoise 335 Boul de Maisonneuve Est Mtl, Québec, H2X 1K1
Les grandes entrevues de l’A2C vous proposent de découvrir les secrets du succès de trois grands visionnaires en compagnie de la journaliste Esther Bégin. Devant elle, Yves Gougoux et Pierre Delagrave, deux piliers de l’industrie de la communication marketing au Québec. Et en pensées, un lauréat que nous ne sommes pas près d’oublier, notre ami et allié Normand Grenier, à qui nous réservons un hommage tout spécial.

Looks like tickets are selling out fast with tickets starting at $199.
Friday, May 19
 7:00 AM  9:00 PM
Le Centre Sheraton Montreal
1201, boulevard René-Lévesque Ouest, Montreal, Quebec H3B 2L7
Influence MTL is an entrepreneurial movement that provides Knowledge & Inspiration to entrepreneurs while giving new meaning to entrepreneurial innovation! Their event will have 3 Key note speakers with Special Guest Gary Vaynerchuck, aka Gary Vee , Daniele Henkel CEO Daniele Henkel. and Nicolas Duvernois CEO of Pur Vodka.

2017 Spring Deal : $2,695* Total Experience 3-day Package
Wed, May 24- Friday 26, 2017 Arsenal art gallery in Montréal, Canada.

 If you can’t afford the 3 day event they have a closing party Join us for Illumination Night on Friday, May 26th at Arsenal to kick off summer and wrap up the 6th edition of C2 Montréal with a bang. $65
Excited this year to be going to the three-day immersive event that will transform the way you do business. I’ve been told that there is so much shit happening at this event, that you should plan to miss something.
C2 brings together Commerce and Creativity to explore trends, opportunities, disruptions and major shifts on the horizon. Every year, this is where more than 5000 decision makers and creative minds unite to collectively shape, experience, and challenge the future of business.

Fri,  May 26, 2017
6:30 PM – 9:00 PM
 Houston Avenue Bar & Grill Square Victoria1001 Rue du Square-Victoria Montréal, QC H2Z 0A4
Notre mission est de regrouper des entrepreneures aux féminins sous un même endroit, favoriser les échanges, créer des connexions et élargir votre réseau.

May 29, Jun 19, Jul 17, Aug 21
YES Montreal 666 Sherbrooke Street West 7th FloorMontreal, Quebec H3A 1E7
This orientation session outlines the support services available to artists through YES and other arts organizations, and touches upon key things to consider when building a career or business in the arts. Topics include: getting to know your industry, marketing/promotion, governance, developing relationships with key stakeholders, understanding the funding landscape and essential grant-writing tips.

PS forgive the format...I finalized this way too early this morning and I just couldn't care less about the consistency of the information. Next one will be a little more cleaned up.

Building Better Brands


11:43 PM

I have a few things on my list of "what do I want to do with my time here on this earth". The second item on that list is: helping the non-profit and public sector connect with their audience, and solve REAL human problems. 

I have seen first hand the struggle of regulations, red tape, working in large committees,  lack of funding and resources of this sector, it can feel like an uphill battle to create change and impact in the system. I am proud to say that I am one of the leaders of a voluntary program that I hope last a long, long, LOOOOOONG time. I believe it has the potentially to create a lasting change in the mindset of leaders to problem-solving and build solutions with empathy.


Is the brain child of a Corina Paraschiv. We met in an online class hosted by IDEO U last summer. We were allowed to browse through other's peopler's projects in the class, and here's caught my eyes. She used words like: CHANGE, DO GOOD, NO PROFITS. EMPATHY. Basically, the same message that have been ruminating in my mind for years. I was lucky enough to start working with her in the Summer of 2016, and after trials and set backs, it's coming to life.

Design Thinking Montreal is  volunteer-based platform promoting innovation for communities. We bring together Design Thinking experts sharing their knowledge, community leaders and volunteers seeking to apply their creative-thinking skills for good.

The mission of Design Thinking Montreal is to connect community leaders, with the people in the community who are passionate and compassionate, working together  with the goals of solving problem the people in the community have experienced. Basically with the design thinking workshop you get the chance of being part of creating  impact, and a possible change in the social services Montreal has to offer. 


Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO

Design Thinking is a core element of the strategic marketing model I have built, and have been using with my clients. I believe that it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward to create more authentic connections.  Basically, it's the step by step process for building something with somebody else in mind.  


Design Thinking Montreal will be hosting free workshops around Montreal where we teach a human-centric approach to problem-solving. 

Our first initiative is Thursday, April 20 at 5 pm where we will be facilitating a crash course in Design Thinking. Partnering with Ste-Justine Hospital we will be working to solve the problem of families navigating the hallways. You don’t need to bring anything but your big beautiful brain, and $3 to cover prototyping materials.

We are always on the look out for people from all walks of life to participate in the workshops, as well as any experts out there with a human-centric approach to business to donate their time.
Together we can start #BuildingBetterBrands



5:54 PM

I am acutely aware of everything that was confessed by the unnamed disgruntled strategic planner in the latest Digiday Confessions. I believe the marketing industry is flawed, but because we are such great storytellers we have convinced ourselves that it’s all ok and we're turning a blind eye. I am confessing that it is not.


Creative problem solvers are necessary for the smooth function of society. Unfortunately, we are breeding an industry based on fear, as we need to prove our worth for the service we provide because marketing is one of the first services businesses cut when there is a lack of funds. Marketers acts out of preservation, and unfortunately that has lead to a number of negative side effects:

Abuse of young talent and the birth of a “churn and burn” industry culture, creating stories and mass communications that target people's inner critical voice of “not being good enough”, lack of diversity in the culture and as a side effect the lack of diversity in the work we produce, industry jargon that has been over used to the point that they have lost all meaning, the need to stay on top of the “newest” thing to appear as if you have a competitive edge.

By SAPNA MAHESHWARISEPT. 30, 2016 The white-male-dominated culture of advertising agencies, as depicted in the TV show “Mad Men,” is still a reality, and some brands are looking for change. Credit Justina Mintz/AMC
I was a victim of all of these things, my intuition was shouting at me as soon as I entered the agency world. It was saying: “THIS DOES NOT FEEL RIGHT”.
All I wanted was to do good work with the skills I have; I was forced play the game to “make it” in the industry. I felt I had no other choice. When I tried to change paths, I was still stereotyped based on my “big agency” experience.


Seth Godin has a book titled: Marketers are Liars (Storytellers). I agree! We are! We are so good at telling stories that we believe with all our hearts that what we are doing is “good”. Mass content shapes the opinions, mindset, and actions of the masses. "Marketing is Powerful. Use is Wisely"-Seth Godin.

Marketers are such great story tellers we sometimes buy into the story that we are "helping". I just finished helping write a manifesto for bottled water where we highlighted that people are tired of being fed fake realities, and we need to get back to the imperfection of nature…..we wrote and recorded and powerful piece that gave us all shivers, with the knowledge that this product category is a large contributor to pollution, and that consumers were sold the idea of bottled water as a need. Everyone in that room knew we were twisting the truth for the sale.

I believe our hearts are in the right place; we want to do good. Unfortunately“solve a human problem” is not usually a business objective.

I believe that marketing has the power to create real change in the world, we just need a few strong partnerships between brands and agencies to start a cultural shift.

More and more agency people I have worked with have been feeling this way, but are scared to speak up against these issues. No one wants to "start a fight".  When I sent out to the world my post on “Can Marketing Do Good” I was shocked at the amount of people who silently reached out to me, and said they have been feeling the same way.


My work has recently embedded me into the start-up world where the next generation of marketers reside. They are not fully aware of the destructive nature of the work and the culture, they have created “Mad Men” celebrity status of the industry. The new generation of marketers are the most motivated, hard-working and well informed generation I have had the pleasure to work with. They are not afraid to learn from leaders, to take on a mentors and apply advice.

Our responsibility as an older generation is to pass the lessons learned from our mistakes; they can build better brands that will have a positive effect in the world. We need to stop lying to ourselves start creating marketing with intention and content with integrity.

Building Better Brands


3:23 PM

I am back at it! After not touching my blog for over 8 years I am breathing new air into it. After leaving the agency world in January 2017 to creative my own thing, I was curious to see if I was consistent through out the years with my core values, and mission to "do ood with marketing"....Turns out, YES! I was happy to see that I have always felt this way.

I believe that marketing can influence to create positive cultural change. Marketing done right can inspire movements by sparking large groups of people, who hold similar values and beliefs, to take positive action.

image source:


I had an itch to “do good” with marketing through out my career, and had no idea how to satisfy it.
I believe that marketing can influence to create positive cultural change. Marketing done right can inspire movements by sparking large groups of people, who hold similar values and beliefs, to take positive action.
Large brands and industry leaders hold the key, and financial resources, to communicate at a large enough scale and enable significant change that is needed in our world. Unfortunately, in my experience, this power to communicate has not been harnessed for good; consumers like myself are looking for brands to stand for something. Sustainable Brands write about the increase in consumer want for “Purposeful Brands”.


“Who are you, and why do you have an opinion on this topic?” you may be asking:
At the age of 21 I devoted my life work to understanding the motivation behind consumer behaviour, and brand storytelling, after being trigged with curiosity from the book “Why We Buy” by Paco Underhill. I found that I have a natural ability for the craft, and have been working in the marketing for over 15 years since. I toggled between brand strategy, creative direction, design, and account management throughout my career in the agency world. The super power I hold is called: brand marketing and content planning (I also wouldn’t mind to have the super power of teleportation).
I have been trying to use my marketing super powers for good since I started my career; in 2006 I organized a small event in Montreal called the “Design ‘N Dash” bringing together content creators, designers and nonprofits. The event was to provide marketing support to an industry who struggles to get their message across due to lack of resources. In 2011 it resurfaced for a brief moment in a drunk rant, slowly I was seeing a change in brands when Toms Shoes was created with the intention to give back.
As I attempted to do good from within the system, the brand managers I worked with felt drawn to the idea of “doing good”, but in the end business and sales goals always won over altruistic intentions.


I have been lucky enough to have worked in a number of agencies, with brands both locally and internationally, including Imperial Tobacco, P&G, L’Oreal, Constellation Wines; where I have crafted my marketing skill set, and collaborated with some of the best in the industry.

Still, I have a love-hate relationship with marketing and what it has done to the world.

My super powers were being used for “not-so-good” intentions. For years I have felt uncomfortable with the way society was being fed needs and wants, about things they do not need or want as it preyed on emotional vulnerabilities of people.
The reason that we accept all this advertising is that we assume that we can tune most of it out. If we don’t pay attention to the ads, then they won’t have that much of an affect on our behavior. Sure, the makers of commercials can try to jack up the volume, but at least we have the right to look away[……] the most powerful effect of advertising is just to create a good feeling about a product by surrounding it with other things that you like. It is also important to point out that affective conditioning is most effective when you don’t realize that it is happening[….]The problem is that we allow advertisers to have access to our mental world. They have paid for the opportunity to slip information to us about what feels good. That information ultimately affects the way we make choices, whether we know it or not.


I have been wrestling with myself and sitting in discomfort, shame and vulnerability for the last year and a half, fearful that I wouldn’t be able to make it through the other side.

Yesterday I was asked “what is it that will make me happy?”

A younger, more passionate, less fearful version of me answered with out hesitation: “I want to use the skills that are the strongest in me (I like to call them my secret powers) for good”. I shocked myself when I heard the words come out of my mouth — I have not said them in years.
I want to help aspiring though leaders change the conversation; I want to be part of a movement where the power of marketing assembles a tribe that chooses to make a positive change in the world. Thought leaders rarely emerge by accident. They typically follow a strategic plan producing remarkable content that is shared to the world.

I will sit in the shadows and guide leaders great and small connect with their people to create authentic positive movements.

I will help build better brands; now I need to figure out how to do that…….
I AM HEADING TO THAILAND IN 4 HOURS with 3 notes books, a backpack, a copy of Rising Strong, The Artist’s Way , and The Hero’s Journey and a passion to change the conversation. I hope to reset after my year of sitting in vulnerability, unblock my creativity, and figure out how this will all manifest itself into actions.
Stay tuned!



Mo&Co. is a next generation agency; offering small and medium size businesses the flexibility of a “made-to-measure” freelance marketing team.